Goals

Maximize Event Awareness and Engagement

Create widespread awareness of the G.R.O.W.T.H Convention through targeted advertising campaigns, social media promotion, and email marketing. Build excitement with early bird promotions, social media engagement, and strategic ad placements, particularly in the lead-up to the event.

Optimize Registration and CRM Development

Convert awareness into actual registrations by developing a seamless user experience on ClickFunnels. This includes setting up a user-friendly registration process, managing payment options, invoices, and coupon codes. Integrate and manage a CRM system to track attendee interactions, automate follow-ups, and maintain ongoing engagement throughout the event cycle.

Establish a Strong Brand Presence and Professional Image that Reflects the Parent Company

Solidify the G.R.O.W.T.H Convention's brand identity through cohesive branding and high-quality marketing materials for both digital and print. Develop a cohesive social media strategy that includes daily posts featuring ticket promotions, event highlights, featured guests, and workshops. Create engaging reels, share sponsor information, and ensure consistency across all marketing channels—including logos, banners, email templates, and social media—to build credibility, reflect the parent company’s values, and attract a broader audience.

Marketing Materials Developed

Social Media Graphics

Flyers /CFP

Physical Banners

Attendee Badges

Facebook Ads

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Results

  • A targeted CRM strategy was implemented to grow the email list, utilizing event announcements, promotions, and featured guests. Contacts from Facebook ads, social media, and a website pop-up were leveraged to encourage sign-ups. As this was the first convention of its kind, new systems for email marketing were introduced, including email segmentation, advanced features like drip emails, sales copywriting, and tracking email contact activity through the sales funnel. Automated follow-ups for abandoned checkouts helped recover lost sales

  • Designed a comprehensive ticket sales funnel with three ticket tier options. The ticket sales website featured prominent guests, press accreditation details, a welcome video from the CEO, FAQs, and event information. Purchasing options included installment payments, coupon redemption, and a multi-option payment checkout. Additional CRM features incorporated automated follow-up sequences, SMS reminders, dedicated landing pages for ticket purchases, and analytics tracking to monitor engagement and conversion rates.

  • We carefully crafted a visual style and tone that mirrored the parent brand's values and messaging. This included using consistent logos, color schemes, and language across all platforms. We grew the new social media account from zero to 1,781 followers by creating engaging, relevant content that resonated with the target audience. We also utilized a mix of organic strategies, including regular posts, community engagement, and collaborations, alongside paid ads to expand reach and attract followers.

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