El Paso Bin Brothers
The Goal: Get More Leads with Social Media & Ads
Since its inception in 2021, El Paso Bin Brothers struggled with maintaining consistency on social media. They had yet to establish a strong online presence or fully leverage social media to reach their target audience.
Their solid Facebook following provides a great foundation to build credibility quickly, while growing Instagram will require time and consistency.
⚡️After ⚡️
🙁 Before 🙁
1 Ad Per Month
✅ New Leads Generated
🤩 35-43 new leads per month 🤩
Client Accomplishments Since April 2025 (yet ongoing)
Consistent audience growth
• Added over 268 new followers on Facebook and Instagram in just 4 months.
• Instagram averaged 47 new followers per month, while Facebook added 31 new page likes per month.
Growing engagement & visibility
• Instagram reach climbed from 3.9k in April to 5k by July — a 28% increase.
• Instagram views more than doubled in one month, jumping from 6.9k in June to 14.3k in July.
• Facebook reached 83k+ people in the first month alone, then maintained a strong average of 11–12k reach per month.
Momentum that lasts
• Steady growth across both platforms month after month.
• Consistently higher visibility and reach
Strategic content & ads
• Developed clear content pillars to strengthen brand identity and messaging.
• Tested and identified the ad type that generates the most leads, optimizing return on investment.
Strategic and targeted to reach their ideal customer
